At Lureandfly.com we have been lucky enough to have access to the Black Label series of rods and right from the start the concept of these rods appealed to us. The actual rod blank is a smidge below Steez quality but rather than dressing them up with all the bling that makes a $700 rod they have been kept quite simple and functional (a bit like Chris) and made to be a top quality rod at a much better price point.
The only thing so far has been stock has been limited and while we got some advance shipments to play with, if you wanted to buy one it would have been hard to find so far.
Well, I walked into work this morning and there are pallets and pallets of Black Label rods all over the warehouse most of which will probably go out to stores in the next few days. So now you will be able to go have a sqizz at your local tackle store and make your own judgement.