4 years of lureandfly.com

This week marks 4 years of lureandfly.com – it’s a long time, a lot of articles and plenty of fishing. Although the challenge of finding content is challenging sometimes, I honestly feel that I continue to learn because of the work that we put into the site.Lureandfly Hero 2013 email

This week has given me the chance to reflect on what I love about fishing. Writing is something that has energised me to keep fishing, where writing has forced me to constantly think about what I do but why do I love it to begin with?

I love the pursuit, that’s probably pretty common amongst many anglers. Whether it be chasing a “bucket list” fish or catching a PB, the chase is something that I really enjoy. Having to outsmart the fish is part of the challenge too, I’ve heard of anglers calling the fish dumb but there are plenty of trips where I am the one looking like the fool.doyourthinghero

Like anything, the lows make the highs better. Those tough sessions are contrasted by those sessions where you can do no wrong. Those awesome sessions are the thing that I know that I constantly chase.

For me, it is about the perfection too. A bit like a golf swing, where reading the water, picking the right lure, making the perfect cast and landing the fish can appear as the pipe dream, I look at fishing and realise that I don’t necessarily do it for the relaxation, it can be more stressful, frustrating and tear inducing than anything else I’ve ever put my mind to.Surface fishing for Bream 03

I think the golf swing analogy sums it up quite succinctly in many ways, the perfect cast, the perfect session, the perfect lure are all impossible concepts. Even to the point that the perfect article, photo or video are impossible concepts.

So while I continue to fish, I intend on continuing to write and learn. The next 12 months of lureandfly.com will be about continuing the learning process, while hopefully passing a few more nuggets along to you, the reader.

6 responses to “4 years of lureandfly.com

  1. Well done to all of you – I guess sometimes it might feel like a chore to punch out another article (we all have those days) but for me your articles always help me get through another day in the office. So Happy 4th birthday and please keep up the great work. Paul H.

  2. Keep up the great work guys. You’ve all managed to put out a heap of stuff that’s informative, entertaining and inspiring on a regular basis for the last 4 years (which is a lot of work) and I’m looking forward to many more years to come.

  3. Well Done to Lure and Fly on 4 years of informative material, photo galleries, product reviews, etc. Have enjoyed reading and viewing every post. Keep up the good work!

  4. Some people wake up in the morning and jump onto a news website, for me its lureandfly.com. Your articles have given me some great information over the years and I would just like to say a big thanks to all of you for all your efforts. Keep up the good work!!

  5. Happy 4th Birthday! Lureandfly.com is something that I’ve had available from the onset of my fishing addiction and it still is my no. 1 source of online fishing. It continues to sustain those days between fishing sessions with a moment to contemplate fishing techniques and tackle as well as the inspiring Monday Morning Gallery pics. There have been numerous tips, tackle and ideas I have trialled as a result and as a result, some of the outcomes have shaped the way I fish and my preferred tackle.
    Thanks to the entire team and the work you put in to share your learnings with the broader community. Looking forward to another year…

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